Thanks TheCorner for reiterating Gregor Hohpe’s list of Web 2.0 values:
- Simplicity over Completeness
 - Long tail over Mass Audience
 - Share over Protect
 - Advertise over Subscribe
 - Syndication over Stickiness
 - Early Availability over Correctness
 - Select by Crowd over Editor
 - Honest voice over Corporate Speak
 - Participation over Publishing
 - Community over Product
 
The list comes from a workshop Hohpe did that was a response to Tim O’Reilly’s paper on Web 2.0 (worth a read in itself).